Why Have so Many CRM Initiatives Failed?If you Google “reasons CRM fails” you’ll get 443,000 results. For the dollars spent many companies consider their investment in CRM software a failure...Read More...
Six Suppression Strategy StrategiesIt’s easy to decide who you don’t want to mail to, But determining a comprehensive strategy for your suppressions… Read More...
Seven Tips for House File HealthLet’s start by stating the obvious; your House File is one of your most valuable business assets. Read More...
Seven Steps for creating the Data Steward positionSeven Steps for creating the Data Steward positionRead More...
Poor List Quality Costs More than Reduced ROIImagine the reaction of a family member who receives a mail piece for a deceased loved one…Read More...
Is “NOW” the perfect time to mail?Timing of direct mail has always been critical to success…Read More...
How often should you NCOA your file?The Post Office requires a list to be NCOA’d within 95 days of the date of the mailing. Sounds simple enough; but is this timeframe sufficient for your list? That is a hard question to answer since it really depends on the demographics of your specific list.Read More...
How Catalogs Drive More Profits Online.The catalog has become a powerful cross-channel advertising medium. More than ever, people shop the catalog but make their purchases on the web…Read More...
Case Study: Magazine Publisher saves over $53,000.00Magazine Publisher Saves Over $53,000 with Merge/Purge and Data Quality UpdatesRead More...
Case Study: Data Consolidation Saves Company 4,196 Phone Calls.Large, well-known financial services company specializing in investment management for financial advisors and brokersRead More...
Case Study: Financial Services Company Saves $224,000.00Large well-known financial services company specializing in mutual fund management and brokerage for financial professionals and individual investors.Read More...
Can D.Q. C.Y.A. A.S.A.P.?If you’re like me and love acronyms – then you’ve probably already figured out the title. But for those of you who prefer the English language in all its unabbreviated beauty…Read More...
Data Users / Creators SurveyDownload our Data Users Survey to help identify data quality issues in your own organization.Read More...
